What is Raw White?
The Raw White trend represents a perfect balance of natural materials and textures with the fresh liveability of the timeless colour – white.
White is so much more than an easy way to brighten a space and enlarge a room. White walls can evoke a feeling of breezy, easy living. When used on strong, architectural elements and then layered with multiple repetitions of white – painted white furniture, white slip-covered chairs, handcrafted white earthenware, glossy white tiles and sheer linen curtains to catch the breeze – the result is fresh liveability. White is the colour that best reflects light. Imagine sunlight pouring through a window, bringing welcoming life and warmth to any interior.
Who is the Raw White Trend for?
People drawn to Raw White often lead very busy, urban lives. The perfect antidote to the intensity, colour and complexity of an action-packed schedule, Raw White gives a direct connection to nature and simplicity. This trend provides a way to change gears and experience the calmness inherent in layered white. This fuss-free, textural use of white is a great way to create a feeling of effortless, easy living and having created your own haven when you get home. Don’t assume white isn’t practical – just use it on the hard-wearing elements like interior and exterior brick walls, as washable white paint on walls, non-porous benchtops, for easily removed and laundered slip covers on sofas and chairs, or on light fittings and accessories.
“ The light colours accentuate, reflect and project other colours. They remind us of an empty sheet of paper, untouched snow.”
— Hella Jongerius, Colour Consultant for Vitra
Achieving the Raw White Look
To create a Raw White space, it’s essential that these two primary elements work hand in hand – Natural Materials/ Textures and The Colour White.
Large areas of the interior and exterior are textured and natural. The ideal exterior building envelope is white brick and this continues into the interior spaces as well. White brick walls can be achieved in a number of ways: bricks that are manufactured to be white or bricks that are painted or bagged to be white. The texture and tactile quality of bricks is a fundamental element.
Other ways to incorporate natural texture and materials can be through timber, stone or tiled floors or a ribbed or loop-piled carpet.
The Colour White
Not everything has to be white, but white should be the dominant colour. Which white is the right white? You might know about shades of grey, but there are just as many shades of white.
White can have blue, yellow or pink undertones, taking it from cool, to neutral through to warm. The beauty of this trend is that it does not require obsessing about exact matches, but celebrates the individual beauty of each element. Even if you are the kind of person – and we know you’re out there – who did manage to match each white absolutely perfectly across four or five different elements, the differing textures, gloss levels and play of light will end up creating natural variation when you put them all together. Go with it! This is the time to shrug your shoulders in your loose white linen shirt and feel the calm that comes from adopting this timeless trend.
Create the Look – Exterior Application
Old brick walls that have been painted white, showing all their imperfections, reflect a sense of history and past experiences and yet can become thoroughly contemporary when contrasted with a brilliant modern chair, or edgy black steel window frames.
New bricks walls can also evoke this same feeling of age and patina, just be sure to select a tumbled brick, like PGH’s Sandstocks, to give the right level of underlying texture or even a Crevole Velour
brick that gives the right colour and subtle texture.
Alternatively, a sleek white brick can create a supermodern, fresh, Raw White effect. PGH’s Blanco bricks from the Morada
collection, with it’s clean precise lines and smoother texture, are both modern and warm. Colour matching mortar to the white brick creates a no-maintenance, all-white wall for interiors and exteriors.
Create the Look – Interior Application
White works hand in hand with Natural Materials/Textures, allowing their inherent characteristics to be expressed simply. To achieve this look, there should be enough white to create an overall feeling of freshness and simplicity, but not everything needs to be white. Here, white can be used cleverly to link together many other elements and blur the edges of different eras and even differing levels of quality. A house added on to over generations becomes cohesive and contemporary when painted white and we all know the transformative power of white paint for a pre-sale real estate makeover.
The perfect antidote to the intensity, colour and complexity of an action-packed schedule, Raw White gives a direct connection to nature and simplicity.”
— Sonia Simpfendorfer MDIA, Nexus Designs
An overall sense of white can usually be achieved by having a minimum of two white elements in every space – white walls, white sofas and a natural timber floor, or painted white floors, natural brick walls and crisp white joinery.
Try the new Cultured Stone® Pro-Fit® Modera™ Ledgestone profile in Vellum
for an eye-catching internal feature wall that fits into the Raw white colour palette.
– It’s not about perfection. Rawness and natural texture are required.
– Raw White allows for variation and imperfection and celebrates the beauty of each element.
– Use rough with smooth. Eg: brick walls with two-pack kitchen cabinets.
– Allow for transparent and solid. Eg: white brick walls and sheer linen curtains.
– Contrast elements to emphasise whiteness. Eg: dark grey floor, black window frames and warm timber.
– How to stop it being cold and clinical? Texture, texture, texture!